Murray The K’s Music In The 5th Dimension | RKO 58 St Theater (28 shows over nine days and nights) featuring:

Mitch Ryder & Detroit Wheels, Wilson Pickett, The Who, Hardly-Worthit Players, Cream, Blues Magoos, The Blues Project, Smokey Robinson & the Miracles, Jim & Jean, Mandala, The Chicago Loop, Phil Ochs, Simon & Garfunkel, The Young Rascals

(udiscovermusic.com)When both The Who and Cream made their live debut in America, it could hardly have been any less auspicious. It happened for both of them on 25 March 1967 at the RKO Keith Theater on 58th and 3rd Ave in New York City. The shows were redolent of the old 1940s variety shows with a bill packed with artists that actually began at 10 o’clock in the morning and ran all day with a movie thrown in for good measure. All the artists on the bill played five shows a day and it was grueling; the whole thing was promoted by New York’s legendary DJ, Murray the K.

The Who and Cream, or The Cream as they were billed, were well down the bill. Headlining were Mitch Ryder and the Detroit Wheels, Wilson Pickett, with Buddy Miles was on drums, The Hardly Worthit Players, The Mandala, the Chicago Loop, Simon & Garfunkel, Jim & Jean, Phil Ochs, The Young Rascals and The Blues Project, Al Kooper’s band.